Cushman & Wakefield Industrial Research MarketNote: Holiday Shopping Season Off to a Good Start – Strong e-Commerce Sales Bode Well for the Industrial Sector
KEY TAKEAWAY
Online sales grew 25.2% year-over-year during the four-day Thanksgiving weekend, traditionally the kickoff of the U.S. holiday shopping season, according to data from IBM. On Cyber Monday, shoppers spent more than $3 billion online, making it the biggest online shopping day. According to comScore, shopping by phone, laptop or tablet jumped 21% to $3.11 billion, the sixth year in a row that Cyber Monday has been the top online sales day on record. U.S. online retail sales are projected to reach $334 billion by year-end and anticipated to total $480 billion by 2019. In the third quarter, online sales accounted for 7.4% of all retail sales in the nation, but that is projected to increase to about 15% during the holidays.
