C&W Industrial Research MarketNote: Ship-From-Store Distribution Model Increasingly Being Utilized by Brick & Mortar Retailers

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Traditional “bricks & mortar” retailers continue to respond to competition from online retailers through a wide array of strategies, including, of course, their own online ordering and fulfillment offerings, but increasingly finding ways to leverage their physical retail stores for online order fulfillment. The ship-from-store (SFS) distribution strategy allows ‘traditional’ retailers to fulfill e-commerce orders from local retail stores instead of their warehouses and distribution centers.

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