C&W Industrial Research MarketNote: Who Will Win the Global E-Commerce War?

indresearchKEY TAKEAWAY

For a company that accounted for 80% of online commerce in China and achieved $370 billion in China retail GMV* (gross merchandise volume) in 2014, Alibaba has long hoped to expand its empire into the United States and is banking on its growth in China to compete with Amazon and eBay Inc. internationally. Focusing on expansion into the U.S. market, the Chinese e-commerce company launched its first direct-to-consumer online shop, called 11 Main, looking to take on Amazon.com and eBay on their home turf. However, in its current form, 11 Main is no match for America’s current online retail kingpins.

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