Accurate, up-to-date information is crucial to successful real estate. Cushman & Wakefield | Commerce tracks vital market conditions of commercial properties to provide comprehensive market data. With in-house research, graphics/marketing, and mapping/GIS, Cushman & Wakefield | Commerce understands the value this brings to brokers and clients. These three departments are integrated to facilitate the creation of materials that assist brokers in presenting the most current market information for prospective buyers, sellers, tenants, and property owners.

Research

Each of the real estate practice groups are supported by professional staff who provide current research data. Our dedicated research professionals work full time in tracking key statistics, including vacancy rates, rental rates, operating expenses, absorption rates, yields and construction trends. We also maintain a current “Prospects in the Market” list and lease comparables of past transactions. Each quarter our clients receive a report that provides an in-depth analysis of the real estate market. Cushman & Wakefield | Commerce also publishes an annual report detailing each market’s performance over the past 12 months, and forecasting market trends for the next year.

Graphics and Marketing

With an in-house graphics design department, broker, client and property marketing can be carried out successfully. Working closely with brokers, Cushman & Wakefield | Commerce designers are able to produce unique marketing pieces in a timely and professional manner. Examples of these materials are brochures, custom signage, HTML email, and advertising. 

Mapping/Geographic Information System (GIS)

Utilizing the latest technology, the mapping/GIS group can communicate data and information visually through maps, providing brokers and clients a tool to make vital business decisions. The use of GIS technology allows for further evaluation and methodology of commercial real estate objectives.  Examples of these materials include: traffic count maps, population growth, major tenant location, demographic profiles, and drive-time maps.